Solve real problems
We build for the day that runs long and the lead that almost fell through the cracks — not for a slide in a sales deck.
About us
We set the pace so a sales team is never held back by fragmented systems.
Mission
To bring order, clarity, and momentum to the complex work of running a door-to-door sales team.
PacesetterCRM builds intuitive technology that connects reps and leadership, removes unnecessary burdens, and helps sales organizations close more consistently.
Vision
A world where technology turns complexity into clarity.
To set the pace for a world where a sales day is no longer held back by fragmented systems — where reps are free to focus on the next door instead of the next login. We started this standard in healthcare operations, and now carry it to the teams who sell door to door.
What we build by
Make difficult work lighter
Every feature earns its place by removing a step, a login, or a phone call from someone's day.
Treat people fairly
Clear pricing, honest timelines, portable data. We will not build our future by exploiting someone else's labor or trust.
Create opportunity
We open doors for people still fighting their way forward, and leave our industries and communities better than we found them.
Founders
Phillip Larson
Co-Founder & Head of Operations
Phillip Larson is Co-Founder and Head of Operations at PacesetterCRM. With more than a decade of frontline experience as a paramedic, including community-based care, he's run field teams under the same kind of fragmented, high-pressure systems that slow a sales team down before the work even starts. Phillip leads PacesetterCRM's business strategy, operations, and customer development, turning real-world field-operations challenges into practical solutions that bring greater clarity, coordination, and efficiency to sales teams working the territory every day. As a father of two, he is also driven by the opportunity to build something enduring — a company that improves how people work today while creating a legacy his children can be proud of.
Kyle Simmons
Co-Founder & Head of Sales & Growth
Kyle Simmons is the Co-Founder and Head of Sales & Growth at PacesetterCRM. With more than a decade of B2B sales experience, including a track record of consecutive year-over-year revenue growth, he understands what it takes to build lasting relationships and drive sustainable momentum in complex markets. Kyle leads PacesetterCRM's go-to-market strategy, growth, and customer relationships, turning the challenges sales teams face every day into a product built around how a real sales day actually runs. He's driven by the chance to make it simpler for reps to win the next door, while creating lasting value for the teams that use it.
Jacob Russell
Co-Founder & Head of Technology
Jacob Russell is a U.S. Army veteran, paramedic, father, and Co-Founder of PacesetterCRM. His background in emergency medicine and field-based operations gives him firsthand insight into the operational challenges frontline teams face every day. As Head of Technology, Jacob leads the development and technical direction of PacesetterCRM, focusing on building practical, intuitive solutions designed around the real-world needs of teams working out in the field. His experience on both the operational and technology sides helps keep PacesetterCRM grounded in a simple principle: software should make the work easier, not become another obstacle to getting it done.